Product survey templates
Validate ideas and sharpen your roadmap with feedback straight from the people who use what you build.
- Product
In-Product Feedback
Anytime intercept — categorise the feedback then capture detail.
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Beta Tester Survey
What worked, what broke, would you keep using it.
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Pricing Reaction (Van Westendorp)
Van Westendorp price-sensitivity check + plan choice.
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Churn Survey
Why they're leaving and what would bring them back.
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Feature Request
Capture a feature request with use case, urgency, and contact opt-in.
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Bug Report
Structured bug submission — repro, expected, and contact.
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Mobile App Rating
Rate the app, surface friction, redirect to store on a high score.
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Trial Conversion Pulse
Mid-trial — what's working, what would block conversion.
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Onboarding Day 7
First-week product check-in — friction and aha.
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Product-Market Fit
The classic Sean Ellis PMF survey — disappointment + persona + alternatives.
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Roadmap Input
Help shape what's next — rank top areas of investment.
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Feature Discoverability
Find out which features users know exist and which they don't.
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Beta Testing Survey
Position your beta product, gauge willingness to pay, and capture defects and confusion.
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User Experience Survey
Measure how users feel about your platform — onboarding, ease of use, look-and-feel, and overall satisfaction.
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Product Feedback Survey
Capture which features matter, who else customers considered, and what's missing — open-ended product feedback.
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First-Action Pulse
Triggered seconds after a user completes their first meaningful action — catch activation-moment delight or friction.
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Feature Adoption Check
Three weeks after a feature ships — is early use sticking, or was it a curiosity click?
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AI Feature Quality Check
Short post-interaction rating for AI / generative features — thumbs-up/down with optional context.
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Day 1 Onboarding Check
A 4-question pulse 24 hours into a new account — catches first-day blockers before they ossify.
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Jobs-to-be-Done Interview
Structured JTBD interview by survey — when, how, and why customers hired the product.
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Switched-from Study
Sent to users who switched from a competitor — surfaces the actual switching reasons (rarely the marketing pitch).
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Admin / Buyer Pulse
Targeted at the buyer / admin who signs the renewal — not the daily seat user.
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Integration Health Check
A short check on a specific third-party integration — per-integration NPS to spot which ones to deprecate.
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Developer Experience Survey
DX-focused pulse for SDK / API users — honest feedback on docs, SDKs, and error messages.
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Dormant User Revival
A win-back pulse for users who haven't logged in for 60+ days but haven't cancelled.
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Hardware Unboxing Pulse
A 5-question check sent the day a physical product is delivered — catch DOA, damage, and setup pain on day one.
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Connected Device 30-Day Pulse
30-day-after-purchase pulse for IoT / smart-home devices — spot setup-attrition or app-friction.
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Community Lurker Survey
Sent to community members who lurk but don't post — convert silent readers into active members.
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Changelog Reaction
A reaction widget shown alongside a changelog entry — quick reactions, not Twitter polls.
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